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"Why Do I
Need A Website?" by Lynda
French
Using the Internet as a
marketing tool is a wise business decision even if you aren't "a
huge manufacturing concern that exports internationally".
Websites benefit all types and all sizes of businesses.
Consider the Reception
Area in your Office (or showroom, or restaurant, or store..):
What information does a potential customer get when he walks
through your door? Can he...
- Read the Sign
stating Hours of Operation? (and maybe a temporary sign
about extended hours over the holidays?)
- Pick up a
Business Card with your full Business Name, Mailing Address,
FAX Number...? (how many weekly calls ask those very
questions?)
- Read a Brochure
about your Company's History, Products, Mission Statement?
- Look at framed
Photos of the Owners and Employees at Promotional and Staff
Events?
- Read Notices on
a Bulletin-Board? Get Information about Affiliates and
Suppliers?
- Admire Award
Plaques, Trophies, Team Photos, and Sponsorship "Thank You"
Certificates?
- Learn Methods of
Payment?
- Pick Up a
Catalogue, Book an Appointment, Ask Questions, Meet Staff?
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A website provides
the experience of visiting your building. You
need a website for the potential customer who...
- doesn't, or
can't, drop by
- doesn't know
your location
- needs to know
about parking/public transit/handicapped accessibility
- wants to gain
product/service information before making a decision
- wants to
comparison shop before making a commitment
- has time to
browse now: at midnight on the Sunday of a long
weekend
- wants the
assurance your firm is professional, up-to-date, and
interested in catering to his needs at his
convenience
A Business Website on the
World Wide Web is a service to all of your potential clients
(whether they be across the road or around the
world) , and it's advertising and promotion for you.
"Why Do I Need A Website?" written by
Lynda
French
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